Savvy designers often try to associate their brands with high culture, like Polo positioning itself with the sport of kings, or Lacoste just naming itself after how sophisticated French people say "price". For a label refreshingly unafraid to go the other way: DGK
Just dropping a new spring/summer collection (with everything from light jackets to boardshorts) at 14th Street's Palace5ive, heavily skate-inspired DGK is named for its founder's "Dirty Ghetto Kids" crew, who apparently all grew up on the "streets of Philadelphia", meaning it's only fitting that the dude eventually became a Boss. Leg wear starts long with the relaxed fit All Day Jean (in indigo, black, or crew), and allows for glorious calf-flauntage via the camo, black, or tan Fat Tip Cargo Short and the drawstring-waisted, water-ready, red/black/graffiti'd-out Bored Short, which also describes Martin while hanging between Santa Claus 3 takes with a sober Tim Allen. For looking sweet even when you have a shirt on, they've got the tri-toned Block Tank, and the Stacked Custom Tee with jersey-style striped sleeves, plus slightly heavier stuff like the lightweight nylon Sky Jacket with a hidden rollout hood, and the ribbed baseball-influenced Inning Jacket, ironically worn in the pen by dudes who aren't Starters
To round things out, they've got all the standard street accessories (beanies, snapbacks, Wayfarer-esque Graff Sunglasses), plus a legitimately badass top-loading Survival Backpack covered in classic camouflage, or what they call in Georgetown: "Lacoste".