A new beginning for Samsung
Considering the increased competition and its plunging smartphone sales, Samsung is in dire need of the makeover treatment. The Galaxy S6 will take the company in a radical new direction that, to put it bluntly, must work in order to stabilize its success as a mobile powerhouse. We’re already seeing a huge marketing push for the handset with Samsung launching several social media campaigns revolving around the new #TheNextGalaxy slogan (R.I.P. #TheNextBigThing). In addition, the recent string of teasers surfacing online only hint at significant changes for both Samsung and its smartphone franchise. Apple might need to follow suit.
Alex Bracetti is a contributor to Supercompressor, Complex, HOOP, Man of Many, and several other popular lifestyle outlets. Follow him on Twitter @AlexBracetti.