It really is a convincing idea.
We’ve seen the desperate acts. We’ve seen the money and investors. That just fueled the fire of a convincing performance. We also do this for a living. Luke's worked in digital marketing for three years and also does a lot of improv and acting, so it was a good intersection of all of those things. We recruited all of our friends who do this for real and asked them to just kinda tweak what they do.
What was it like on-set when you shot the video for the app?
We were in character the entire day. We didn't have a script — just talking points. There was enough meat and explanation as the app was fully realized. All that was missing was the actual wireframes, so it was easy for us to sink into our characters. I mean, we Daniel Day Lewis’d it — plus we were mildly intoxicated all day.