And through the blog, Campbell has become the unofficial business leader of ride hail drivers all over the country. “[Working it as a business] is not rocket science, but it’s a little more complex than it seems,” he said of the demand for his ever-growing library of best practices.
He keeps the site (mostly) free and open to all. The only paid content is a $97 maximum ridesharing profits course you can buy in one section of the blog, but you never hit a paywall -- Campbell keeps the site free with direct advertising, referrals, and marketing partnerships.
Campbell’s not some fly-by-night hustler, either: he’s articulate, self-propelled, and accomplished. And, like many gig workers, he veered into his new business unexpectedly: after graduating from college in 2009, he started a career in aerospace engineering, before tackling Uber on the side. In 2015, he quit the day job to fully dedicate himself to his blog.