What it is: A text-based shopping concierge service
Why it'll be big: Not only is it from a pair of Silicon Valley hotshots (an Uber co-founder and former Zynga exec), but Operator appeals to our collective laziness by offloading annoying and menial online shopping to experts who are at your beck and call any time you text them.
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Joe McGauley is a senior writer at Thrillist. He genuinely hopes Lyft obliterates Uber.