There are a boatload of good reasons to be an Amazon Prime member 365 days a year. But July 12th -- that's today! -- it will be especially advantageous. Get ready, people, it's Amazon Prime Day!!!! To celebrate, we're updating this article all day long to keep track of the latest and greatest deals as they go live.
For its second annual holiday, Amazon is promising a blowout with over 100,000 deals in 24 hours, exclusively for Prime members. While it didn't announce any sales in advance, Amazon teased it'll be offering twice as many deals on TVs as it offered on Black Friday and Cyber Monday combined. And that's just the tip of the iceberg.
Amazon is revealing new discounts every few minutes throughout the day on thousands of items -- including plenty of weird and wonderful fare as well as a few that can only be unlocked by Alexa on the Amazon Echo -- but these rotating "lightning sales" expire and won't last all day.
The best deals on Amazon, right now (check back for updates):
We're keeping this list updated every hour with the coolest discounted items, so keep checking back: