Walking into the Apple Store doesn’t feel anything like walking into Best Buy. Lines are long and emotions run high at the Genius Bar, but for some reason, scores of people feel compelled to go in there and just hang out on any given day. It’s a one-of-a-kind retail experience.
But what is it like behind the scenes, inside one of the most infamously secretive companies on the planet? Ever wonder how much store employees really know about unannounced Apple products? Or what the trick is to get your phone replaced for free? I got a handful of former employees and ex-Genii to confess some of the best-kept secrets of the Apple Store. Read on, Apple fiends.
Our sources: Lucas, a five-year veteran who worked his way up the Apple totem pole to Lead Genius; David, a part-time Sales Specialist with four and half years under his belt; and Tony, who finished out his five year stint as a Family Room Specialist. To protect them from the wrath of Tim Cook and Co., we’ve changed their names. Some of what they said has been edited for clarity.