Apple is pushing the Apple Watch and its flashy new updates about as hard as it possibly can, but still: no one seems to care. Judged against other watches, its sales are respectable, but judged against other cornerstone Apple products, the Apple Watch is a flop.
It’s not hard to see why. The $300 Watch plays no obvious or essential role in our lives, and it never will. Douchey, redundant, expensive, unnecessary -- call it what you will, but don’t call it insignificant.
The Apple Watch today is like a grade school John Lennon fiddling around in music class with the keys of a piano. The tune may not be pretty now, but there is staggering potential to mature into something great. Sluggish sales and public disinterest aside, the Apple Watch is the critical half-step that leads to the Next Big Thing: a breakthrough technology that will completely change the way we interact with our devices.