... But not making the right changes is even worse (like fixing the battery)
Evidence that the new MacBook Pro isn't cutting it with customers doesn't end with the deluge of devices designed to reinstate beloved ports. In fact, this latest version of Apple's top-tier laptop is the first MacBook that was not recommended by Consumer Reports, whose review essentially confirmed a serious battery life issue many users have been griping about. Apple's battery troubles are well-documented, so you'd think it might have paid closer attention to getting at least that right.
And while Apple flaunted the Pro's new Touch Bar as a dynamic tool designed with artists, designers, and musicians in mind, the truth is it's mostly a gimmick that isn't very useful to most people. Many had been hoping for a more substantial change on this front, in the form of a full touchscreen -- an answer to Microsoft's Surface series and other similar devices on the market -- but alas, no luck. After all, Steve Jobs famously hated touchscreen laptops, dismissing them as "ergonomically terrible." But guess what? Many people do want a touchscreen. In fact, demand for one is high enough that one intrepid tech firm unveiled a special $99 device at CES this year that gives the 13in MacBook Air a touch-sensitive screen. It's called the AirBar, and it docks just below the display, employing infrared sensors to detect movement and the exact position of anything touching the screen. It's not even shipping yet, but it's getting a whole lot of positive attention.
But Apple knows exactly what it's doing, right? Apple evangelists will argue that the company is simply sticking to its vision for a wireless and faster-connected future by removing popular ports, or intentionally not adding certain in-demand features because it sees them as short-sighted investments. And that may well be true, but when you consider the fact that its customers are being forced to buy special devices from third parties just to get their machines to do what they want, you've got to ask: Who exactly is Apple making its products for?
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