Microsoft's Surface Studio
Why it's important: The ultra-futuristic creative workstation proves Microsoft just got cool again.
For years, Microsoft has had the cursed reputation as an uncool tech brand stuck in the '90s, lapping up whatever leftovers it could from the likes of Apple and Google. But like a prepubescent dweeb that morphs into a stud, Microsoft came out swinging this year with a truly impressive, goosebump-inducing machine that made Apple's long-overdue update to the MacBook Pro look like peanuts by comparison.
The $3,000 Surface Studio is the sort of machine Apple once prided itself on making: a sleek, user-friendly workstation designed for the creative professional, complete with an enormous hinged touchscreen that transforms it from a proper desktop to a drafting table. It boasts incredibly powerful graphics and display, and a funky onscreen dial attachment that makes editing easier than ever. It's a welcome and sexy leap forward into the next phase of creative computing.