"Analytics is huge -- actually being able to monitor our traffic and [use the] location services so we can get a sense of where people are using it.
"Also just being apart from Facebook and not having to worry about them changing [algorithms] or deciding all of our intellectual property is now theirs. Having our own thing is potentially huge."
Among other features, the app lets you check out the leaderboard (full of the all-time, weekly, and monthly top Dogspotters), keeps track of your points, and has the rules handy for you.
While Savoia's goals have been far surpassed, he still has a few desires. He wants to be on The Ellen Show, he wants to autograph something, and he wants a Dogspotting Wikipedia page. ("I have too much pride to write my own," he said.)