Facebook Virtual Gifts
Years active: 2008-2010
People love to receive gifts. Actual gifts. Ones that you can unwrap, touch, and show off.
Which is why Facebook’s Virtual Gift Shop was such a bizarrely nonsensical concept. With very real money, you could purchase and send very not-real “gifts" -- literally, illustrations of items that a less lazy friend would buy in real life for someone's birthday, like Champagne or a cake. Or toilet paper.
Eventually, they expanded the program so you could buy real gift cards and credits, but pulled the plug altogether in 2012.
Years active: 2007-2011
Honesty Box was one of Facebook's more intriguing offerings, especially if you happened to be in high school during its peak. One of the earliest Facebook apps, it allowed people to send messages anonymously, giving lily-livered coeds the courage to divulge their affection to their crushes from behind the cloak of a computer screen.
However, as much as Honesty Box was used for good, it was also used for evil. With no rules or limitations, it became a popular mechanism for cattiness and general douchebaggery at the dawn of the online bullying era.