What wasn’t so terrific was Facebook’s standalone Poke app, which they teed up to be a Snapchat competitor, complete with one-time-view photos and video. It didn’t work, and when Snapchat turned down a reported $3 billion offer to buy the company, Facebook cut their losses and ditched the app.
Facebook Camera app
Years active: 2012-2014
Before they purchased Instagram for a mind-spinning $1 billion in 2012, Facebook actually tried their hand at a special app that let you shoot, filter, and share your photos all in one place. Like Robert E. Lee, they smartly recognized they were fighting a fight they couldn’t win and instead just bought the competition to get the market advantage, eventually trashing their own version.
Years active: 2010-2012
Facebook Questions actually debuted six months after Quora, a site that’s literally dedicated to crowd-sourcing the answers to random questions, and a full five years after Yahoo Answers. Because it didn’t bring much more to the table (except some remarkably stupid queries) it really never gained traction, and was eventually removed from the site.