One of the more insidious side effects of a lack of real competition for a tech company like Apple is a sense of complacency, which ends up stalling innovation. After all, why make any groundbreaking improvements to the iPhone when the existing versions are already very successful, and no other brand is breathing down your neck with something better?
... until now
Enter the Pixel -- a phone that actually represents a real threat to Apple. It's impressively powerful with an allegedly best-in-class camera, all wrapped up in a sexy-as-hell body that could have conceivably come straight out of Jony Ive's design lab. And while Google lacks a certain cool factor that Apple has, its new product lineup is an obvious step away from the nerdy software and data the company's known for. Apple has no choice but to launch a counterattack.