Throughout my cut, Alex was a thorough professional. She’s so dedicated to her craft that she even has a tattoo marking two inches on her finger, so she can give precise cuts to her clients. After returning my ‘do to pristine condition, she styled it with clay and cleaned our studio of any traces of hair. Post-cut, you can tip in-app and leave a review, similar to most on-demand delivery apps. (This also means not stressing about whether you have enough cash on you, an all-too-often occurrence with barber shops.)
The whole experience feels very luxe, even though haircuts only go for $50, which is pretty reasonable for New York. (Slobodskaya mentioned that future versions of the app will allow barbers to set their own costs, so they can cover a range of price points.) While I spent the whole time getting my haircut making silly faces at our cameras, I can see how you could use that time to, say, make important business decisions or tweet about foreign policy. Being able to get the cut at any time is also helpful -- Alex mentioned that she’d given plenty of haircuts to guys who needed something last-minute, and Irv said they’d even heard of a barber cutting a best man’s hair right before the wedding. Who knows -- maybe in the future we’ll all be getting our hair cut at 4AM.
Getting customers used to in-house haircuts might take time, but the changes could be dramatic. Cutting barbershops out of the equation reduces waiting time and removes real estate costs. Whether Shortcut will disrupt the one of the world’s oldest jobs remains to be seen, but the potential is there.