If the app goldrush has taught us anything, it’s that any dummy can come up with a pitch for an on-demand service. And while most of them are totally unnecessary (nobody asked for your “Uber but on skateboards” idea, sorry), every so often somebody comes up with something simple-yet-brilliant, and legitimately helpful. The most popular on-demand services are moving away from the one-size-fits-all approach and taking on personalized tasks that were once supplied by a local professional.
Enter Shortcut, a promising new app that will send a barber to your home or office at the push of a button. The goal is to provide custom styling and haircuts, without any mess, anywhere you need one. People are understandably skeptical about the goal of disrupting one of the oldest professions in the world, but co-founder and CEO of Shortcut, Irvin Slobodskaya, doesn’t see it that way.