It's still way too early to consider Facebook Reactions a failure, according to David Ryan Polgar, co-founder of the Digital Citizenship Summit. "[The introduction of Reactions] is similar in nature to a few years back when Facebook altered the prominence of how many friends a user had -- this altered user behavior to focus less on building up the number of ‘friends’ to focusing more on quality Interaction."
Facebook’s made several big and small changes over the years -- none of which have caught on overnight, a few of which ended up being enormous mistakes. But Reactions will stick around as long as Facebook pays attention to what people want; according to Samantha Subar of Spredfast, "the expectation is that the number of Reactions will continue to develop.”
And if you’re not satisfied with the current five, there's always the option to swap them out for Pokemon characters.
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Joe McGauley is a senior writer at Thrillist, and if anyone at Facebook is listening, he still somehow doesn't have access to Facebook Reactions. Help a brother out?