Casual vibes with less pressure to be perfect
Instagram Stories and Snapchat Stories may be similar, but the underlying reasons you use these two apps are remarkably different. Instagram is great for sharing the idealized version of your life: perfectly composed shots of hands holding food items in the air, sunset pics diffused with the gentlest Clarendon filter, Things Organized Neatly. Snapchat is messier and goofier, meant for posting shaky-handed concert videos and unflattering late-night selfies you're thankful will disappear immediately.
Are we ready to show our dumb faces to the same followers with whom we share our #riseandgrind morning lattes and pristine stacks of rainbow macarons? I think not. Unless you're one of the brands, celebrities, or creators who will benefit from Instagram's new proprietary feature, it's just more comfortable to take your silly, chaotic pics and videos using the more feature-rich and established Snapchat Stories.