Apple continues to give us features we don't really need
The age-old art of distraction has enabled Apple to get away with this for years. They make a to-do over some fun new feature no one was asking for (3D Touch, Live Photos, louder speakers) in hopes that the customers who're forced to keep a backup power source at the ready don't notice that they totally skimmed over the iPhone's biggest problem.
True, a slick video narrated by Jony Ive announcing that you've finally addressed a glaring, embarrassing issue wouldn't be a great look at the Apple event. A sexy new dual-lens camera, on the other hand, is definitely cool enough to wrangle in new consumers. Still, it's evident that plenty of existing iPhone owners are beginning to doubt their loyalty to a brand that refuses to fix their biggest gripe, and considering sales were down last year for the first time ever, Apple would be wise to keep them happy.