Scaling the technology is a huge undertaking
"The biggest hurdle is reducing the cost of production," says Valeti. And while it's still crazy-expensive to produce a single pound of meat, he says that since they've started their research, the price of production has fallen by one hundredfold. Still, it's going to take big money and a whole lot more research to get this stuff stocked at Whole Foods. "Our goal is to get products in grocery stores within the next five years, contingent on funding," says Valeti. To jumpstart the effort, the company recently launched an Indiegogo campaign to raise some capital, and as of this writing it's reached nearly half of the $100,000 goal.
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