The $99 candle itself doesn't actually burn, but instead serves as a shell for smaller wax refills that burn for 30 hours (which, by the way, you'll need to keep replacing for a price not yet divulged by the company).
Despite being ridiculous, LuDela does boast a couple redeeming safety features that make it an attractive home accessory for those with terribly behaved children and/or cats. For instance, it's equipped with proximity detectors that will automatically extinguish the flame if someone gets too close to it. It will also snuff itself out if it's knocked around (or over) while lit. And it should be noted that you don't have to worry about hot wax dripping onto anything or anyone, since the refills are self-contained.
But still. Man's ability to make fire was a pretty significant step forward in the progress of our species. It doesn't really bode well that we're handing the privilege over to the machines, does it? I'm siding with Sarah Connor on this one.