It's truly remarkable how Internet hype will skyrocket certain apps and social networks into absurd popularity, only to see them swiftly crash, burn, and call it a day in the far reaches of the iTunes store.
Case in point: remember Ello, which the so-called anti-Facebook people scrambled to score invites to back in September 2014? Or the contact-sharing network Path co-founded by Shawn Fanning? Or Meerkat, the live-streaming app that was swiftly upstaged by Periscope? Or how about Yo, that gloriously stupid app whose sole function was to literally send your friends the word “yo”? They were all ushered in under a firestorm of hype, only to bite the dust in a matter of weeks under their original iterations, forced to pivot and reinvent themselves to survive.
The Internet seems to be suffering from short-term memory loss and pulls this sort of stunt all too frequently. In fact, we're already losing interest in Peach, which looks like it's destined to join rank in the social media graveyard. Four days after its launch, it was the ninth most-popular social networking app, and less than 10 days later, it’s dropped to 35th. Sure, it's too early to know whether it'll stick around in any meaningful way at this point; if not, perhaps our fantastically short attention spans are to blame. The New Republic and BGR have already declared it dead and over and "so two weeks ago." (OK that last part was us.)
Peace out Peach, we hardly knew ye.
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Joe McGauley is a senior writer for Thrillist. He misses Friendster.