Apple's Rumored New Product Could Be Bigger Than the iPhone

Published On 01/18/2017 Published On 01/18/2017
tim cook on stage
Apple CEO Tim Cook has Apple poised for something big. | Getty Images/Josh Edelson
Whoever wins the AR race wins big -- like iPhone big.
Apple headquaters in Cupertino, California. | Wikimedia/Joe Ravi (CC-BY-SA 3.0)
To make AR eyewear sell, the product not only needs groundbreaking functionality, but also the sex appeal that will make people actually want to be seen wearing it.



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