Most importantly, Apple has already created an ecosystem that people love and are willing to pay big bucks to be a part of, and has the resources to make this tech literally appear in peoples’ hands via a software update. And if Apple does unleash an AR headset, the barrier to entry for consumers is relatively low, because it will operate on software that users are already familiar with, rather than force them to learn some third-party platform that Magic Leap or others might be building.
What’s more, if you watch the ARKit demo from last month’s keynote, you’ll see just how fucking cool AR games and apps can already look using existing Apple products. The technology is able to create entire interactive worlds quite literally out of thin air. Based on what Peter Jackson’s newly created AR company Wingnut AR was able to show off, its potential looks nothing short of magical. In the hands of a director like Jackson, movies and the in-home streaming experience might be forever changed on a level of magnitude akin to how Netflix's instant streaming platform completely revolutionized the entertainment world.
In the six-plus weeks since developers have had access to the beta version of ARKit, they’ve already created some truly impressive stuff (one app in particular makes it incredibly easy to quickly measure three-dimensional spaces by just looking at them through your phone’s screen, making DIY projects and trips to IKEA easier than ever). Considering there are some 275,000 registered iOS developers in the US alone, it’s not hard to imagine the augmented-reality wonders they may be able to cook up even in ARKit’s earliest iterations.