Take advantage of free services
Free is not a four-letter word. Sam Sisakhti, founder of the online fashion marketplace UsTrendy, initially pushed a lot of money into traditional advertising after he raised VC funding, but it was not producing a suitable return on his investment. So he switched to marketing on free platforms like Snapchat, Instagram, and Facebook Live. “If you do things in a traditional way, the system is set-up [so that]... there will be costs.”
Take the same approach to your discretionary spending: Stream movies, music, and e-books for no cost through your public library, get a haircut (by a trainee) for free, or drop into a complimentary community yoga session over that pricey rowing class.