People will actually have to post good content, not just wrack up followers
There's no shortage of bad Instagrammers out there, including a fair share of celebrities who've amassed millions of followers simply because they’re famous. But it’s safe to assume that even Sinbad and Jennifer Lawrence's biggest fans probably scroll past their lame selfies. Now, growing an Instagram audience and being seen on the platform will depend on whether you can get to the top of someone's feed -- and that depends on getting that person to like, comment, or hover over your posts rather than simply follow you. Celebrities and #influencers will be forced to up their content game or be doomed to Insta-irrelevance. The end result? A better, more interesting Instagram. That's good, right?
Obligatory follows will no longer be such a drag
For every person we actively enjoy following, there's another we're begrudgingly following out of a perceived obligation -- random college classmates, your Aunt Pam, that vaguely creepy dude from that networking event. Sometimes following someone back is just the polite thing to do, even if their posts are boring as hell.