Touting one of New York’s most Instagrammable bathrooms, Elsa’s aesthetically-pleasing powder room sparks up a conversation, as told by the bar’s “Bathroom Selfie Series,” on Instagram. This series was birthed out of humor Schneider found from guests’ posts.
“I truly believe that every single follower we have is because they came into one of the bars and really enjoyed it, not because they clicked on #Brooklyn,” he says. This proof lives outside of a hashtag; at Elsa and Ramona, one can see just how many people are taking photos, partying, and simply having a great time.
“When it comes to social media, if you told me five years ago that both bars would have Instagram and Facebook accounts, I probably would have laughed,” Schneider says. But whether via a hashtag or adding a cocktail to the list, bars like Elsa and Ramona prove that hospitality and hi-tech are not mutually exclusive.