The speakers themselves are no joke
If you're going to build essentially the Taj Mahal to speaker technology in SoHo (one of America's most competitive shopping destinations), your product itself has to be the real deal. And Sonos speakers bring it in a number of ways. First off, Sonos' flagship "PLAY" line features not one, not two, but three separate speaker units to cater to your space (don’t worry, we’ll break ‘em down for you).
The PLAY:1 is tiny (but loud), super portable, and it's humidity resistant, so go ahead and put it in the bathroom for some shatter-the-mirror shower singing. The PLAY:3 is the perfect middle ground with just a bit more oomph, but can handily be placed vertically or horizontally so it can shimmy into smaller spaces. And finally, the PLAY:5, is the big daddy, and large enough to fill a small auditorium with waves of sound. They're all controlled from the central Sonos app that lives on your phone or tablet, which pretty much reinvents the whole party sound system (no one likes running from room to room adjusting volumes). And the new Sonos store puts the whole gang front and center, waiting for you to test them all to the limits before you buy and schlep them home.