"We're really trying to nail the user experience side of things." Margoles, 29, says. For example, it would be incredibly irritating to get an alert every time you open your front door. To account for this, Notion pairs via Bluetooth with your phone, so it recognizes your presence and won't notify you, avoiding a mini panic attack every five minutes thinking that an intruder broke in.
These user-friendly details are crucial, says Margoles. "We want to make sure the information we’re providing adds value to your life. It can get to the point where you don’t trust the system as much if you get too many alerts."
If you're consistently not responding to notifications within a certain time window, Notion will adjust, and find a better hour of the day to share them with you.