At 9.5mm, it's 20% thinner than the current Pebble model, which should quell your anxieties associated with wearing a bulky smartwatch. With a lens grafted from Gorilla Glass and a stainless steel bezel, this water-resistant watch can handle whatever you throw at it.
Unlike past models, Pebble Time comes in a slew of glorious colors, which—proven by television and Gameboys—is a solid way to move product. The quick-release soft silicone bands are easily swappable and even customizable.
Your move, Apple.