The brush heads themselves are painstakingly designed
It may surprise you, but Philips Sonicare spends a comparably ridiculous amount of design time on the bristles themselves. On this toothbrush, they’ve packed bristles at a tighter density than the average manual brush in specific little bunches (seen in the picture up there), leaving what lab testing deemed the perfect arrangement for tooth cleaning.
It’s (really) good for your gums
No one really realizes the importance of gums until their perfectly clean teeth fall out of their face. The gums, the foundation of a healthy mouth, are well looked after by this toothbrush with its very own special "gum mode" which, according to Philips Sonicare, uses physically longer strokes and a zig-zag motion so that it can better clean those hard-to-reach pockets.