To prove this point, Spotify's first artist in residence Kyle McDonald created Serendipity, a visualization of different users around the world who were simultaneously listening to the same track over the course of one hour on a given recent day. And besides the mesmerizing visuals, you can listen along as it plots locations.
Go full screen, sit back, relax, and enjoy.
Joe McGauley is a senior editor at Supercompressor. Spotify is his livelihood.