For example, if Rag & Bone is releasing a limited edition collection, they could use the app to announce the drop, giving Spring users an edge over the less-connected crowds. Or if Steven Alan is re-releasing a wildly popular discontinued item, they could offer first dibs on Spring.
And if you're looking for something particular, like a new dress shirt or pair of sneaks, it's simple to filter the feed so you can get down to business faster.
Just remember, now that revamping your whole wardrobe is a simple as swiping your finger, it might be wise to keep your phone out of reach at happy hour.
Joe McGauley is a senior editor at Supercompressor and he owns a smartphone, because he is "with it".