The Tiny 360° 4K Camera Designed by Ex-Apple Dudes

GoPros and standard photography are incredibly effective at showing us how gnarly extreme stuff is, but there are some interesting moves being made against the standard photography game. After seeing what the new Lytro could do — refocusing an image after the fact by taking in more data — our eyes are again bugging out at a new groundbreaking photo gadget. Created by some ex-Apple engineers, the CENTR Camera uses four different HD cameras to stitch together 360-degree video with a 4K resolution. And the best part is? It's not that expensive. 

Splash-proof, tiny, and sporting a bubble-level to make sure it's flat, the CENTR is the perfect camera for adventures that require more than the 149 degrees a GoPro can offer. It can be mounted on a standard tripod or a GoPro mount, and has an endless supply of awesome uses. A few weeks after the head of professional cycling said they were looking into handle-bar cams, American three-time Tour de France winner Greg LeMond wrote, "How cool would it be to have this camera in the peloton during big races?!" With its small size and remarkable abilities, the CENTR could be a game changer for a lot of sports.

Like the Lytro, viewing the camera's unique output is tricky and requires user participation (feel free to have some fun with the above video), since you have to choose which part of the wide image you're looking at. But with the Oculus Rift and other advanced imaging technology emerging, there's going to be some cool new ways to see videos like this.

Ethan Wolff-Mann is the Gear editor of Supercompressor. He wants to mount one of these on everything. Follow him on Twitter @ewolffmann.