The problem with the Apple Watch is that it isn't timeless
On March 9th Tim Cook and co. finally unveiled more information about the Apple Watch and finally announced pricing, with 38-millimeter aluminum versions starting at the low-end $349 price point, stainless steel at $549, and luxurious 18-carat gold at $10,000. Apple adds $50 to the price tag if you want to go for the wider 42-millimeter case.
It all looks pretty slick, watching it on the stage and in the videos Apple has made. The new watch seems to master time, syncing with the government's atomic clocks and giving you calendar updates, giving you the illusion that it’s got a white-knuckled handle on time. But time has nothing but aloof contempt for the Apple Watch. The shiny, sleek metal and LCD screen are, and will forever be, marked by whatever tiny two-year window it lived in, time-stamping every photograph it’s in, just like Zack Morris’s enormous WWII radio of a phone. It just doesn't transcend time.
We all know that the things that seem new and exciting today are the exact same things that will feel dated tomorrow. Moore’s Law says that processing power and file storage are growing exponentially quickly, and the iPhone 4S everyone works so hard to keep in mint condition is a clear example, because all anyone ever gets for it is a lousy $45 trade in credit on a 6.