"The base plate's pattern isn't decorative. In zero gravity, whisky, like most liquids, acts like a sticky jelly, so the spiral creates surface tension to hold it down. Up the side of the glass is a helix with a small channel. This picks up the whisky and capillary action pulls it up to a gold mouthpiece on the brim that helps the user to see where to put their lips, slightly cools each sip, and avoids the nasty taste and texture of drinking out of plastic."
In layman's terms: you can drink out of it while hanging upside down, or chilling with the space babe of your choice. Science is so beautiful.
Michelle No is an editorial assistant at Supercompressor and she could watch this commercial on loop forever. Follow her on Twitter and Instagram.