Why mature you likes it: If you wear beanies, plaid, and ironic eyewear, you've basically already got the unofficial uniform of Portland. In your old age, you may have even traded in your all-night benders on video games, Mountain Dew, and pizza in for hiking, craft breweries, and talking about how reclaimed wooden furniture really ties a room together.
Why college you likes it: You also wore plaid in college, which luckily, you held on to long enough for it to be cool again. Plus! So. Many. Food trucks.