A Thai Airways plane skidded off the runway at Bangkok's Suvarnabhumi Airport, more than 280 passengers were evacuated (14 with injuries requiring hospitalization)... and then, something really weird happened.
A bunch of workers came out with a crane and covered up the Thai Airways logo on the craft's tail & body. Airline official Smud Poom-On said "blurring the logo" after an accident is a "crisis communication rule" for the Star Alliance (which includes US Airways and United). Actually, the only communication crisis here is that an airline PR person thought that by blurring out their logo, they'd receive less negative publicity. Tsk-tsk, Thai Airways; don't you remember when Beyonce's publicity team asked for a photo of her to be removed from the internets? It backfired, and the photo was circulated more than ever... like right here.
What Thai Airways needs to realize is that unfortunate incidents happen; they fly aircrafts -- pieces of machinery that soar 35,000ft above the Earth, at speeds over 500mph. And this time? Some landing gear malfunctioned, and 280 people had to jump down a big inflatable slide. Don't censor something like that; admit you did a bad thing, apologize, and move on. Try to hide behind a curtain, and we'll shame you until Miley Cyrus does something else that's stupid (thankfully for Thai, that'll be in t-minus 10, 9, 8...).