The word that Disney wants on the tip of your tongue at the House of Mouse is “magic.” To get there, it has to overcome the TSA-style security check at the entrance, the inevitable family squabbles, and the mobs that await anyone who dares step to the park on a weekend. Thing is, Disney aims for that sensation with such savvy, in so many dimensions, that it converts even the cynics. You know magic is real when even the humble corn dog nachos boost the sensation that, in these parks, any ridiculous thing is possible.
Food, in fact, is where Disney more than any of its competitors has figured out how to generate a ridiculous amount of adoration. Just look at Disney Food Blog or Disney Hungry or Foods of Disneyland to get a sense of how elaborate, how thematically ambitious, how camera-ready the parks’ offerings have become. In recent months, the Mouse has gone to new lengths to make its food -- in particular, its street food -- colorful, weird, interesting, and the kind of thing that makes your friends jealous on Facebook. To paraphrase the Pet Shop Boys, doesn't have to beautiful -- but it helps.
Here are some of the ways Disney has, beyond all sense and reason, fused their zillion-dollar properties with social media and, oh yeah, actual nourishment.