Davenport adds that the weeknights and off-season from September to February are the best for more options. In fact, if you’re coming into New York for theater, consider planning your trip around what he calls “industry-wide promotions” like Broadway Week and 20at20.com that feature half-price or $20 tickets to tons of shows.
If you’re feeling particularly daring, you can wait until right before a show to buy tickets if you’re sure it won’t sell out. “If you’re buying tickets online from Ticketmaster or another site, ticket prices usually lower right before a show if there are still unsold seats,” says Gianluca Russo, an editor at BroadwayWorld.com.
Russo says that she sees almost every Broadway show for less than $50 a ticket. And that includes the afterglow of the Tonys, when people flock to catch the winners. Her two-word strategy: rush line. Russo describes this bit of theater lingo as a small but rewarding window for the brave.