“It’s going to increase the amount of business and make pricing even more competitive,” says Tom Spagnola, a senior VP of vendor relations at Cheapoair. “For people who hadn’t thought about a European vacation, it’s so reasonably priced basic economy fares will be able to put new plans in place. It’s really a win-win for the industry and anyone looking to travel.”
The catch is obvious. Airlines aren’t offering up seats at deep discounts just so the masses can get a little continental culture. They, like you and I, gotta get paid. And they fully intend to do that by getting people to purchase options on top of those basic economy fares, driving up the price you pay to feel like an actual human when you fly.
“American’s philosophy with this is to try an upsell the basic economy customer,” Spagnola says. “So for a few more dollars you can buy a seat, or check a bag, or whatever. For an extra $40 or $50, it’ll add up.”