Will "the Southwest effect" change travel to the Turks and Caicos?
Southwest was the forbearer for airlines like Norwegian and WOW, dropping fares to once-expensive destinations and causing the entire industry to follow suit. Industry-wide, it’s known as “the Southwest effect,” and its ultimate influence on the Turks and Caicos remains to be seen. “Other carriers are monitoring the marketplace,” Swann says. “Whether they want to match those fares, that’s up to them.”
Getting there might, in fact, get a lot cheaper in the coming year. But don’t look for these luxe islands to become a bargain destination quite yet.
Ramon Andrews, the director of tourism for the Turks and Caicos, assured me he’s expecting the same variety of visitors to arrive -- that is, relative free-spenders. He’s just expecting more of them. “American Airlines might have 16 seats in first class,” he says. “We built an entire tourism industry on everyone flying in the back.”
It’ll be a while, then, before you can expect a string of Super 8s and HoJos lining the shores of Grace Bay. The 12 miles of beach here are developed on a high concept, and that’s not about to change.