Cruises aren’t just for retirees anymore
Cruising for most of its history was considered the domain of retirees or spring breakers; basically a big, floating southwest Florida. But that perception is changing.
“Cruising in general is becoming more mainstream,” says Jason Liberty, Royal Caribbean’s Executive Vice President and Chief Financial Officer. “As we add more activities and venues onto ships, it’s attracting a type of consumer who thought we were a lot closer to the Love Boat than we actually are today.”
“People used to think they’d be confined or bored or get seasick, but all of that has changed,” says Andy Stuart, President and CEO of Norwegian Cruise Lines. “These ships now are bigger than some of the islands we go to, the idea of being (any of those) is ridiculous. If [I’d] have said in 2007 you’d have a race track on the top of a ship, you’d say I was nuts. Now you go to the top deck -- you find waterslides like you’d find at Wet'n Wild. That goes a long way into changing those misconceptions.”