But the potable protection isn't foolproof. Johnson acknowledges that there are "some people who, for reasons that are not entirely clear, do not get much protection from the product", though he claims this occurs in less than 1 percent of all people.
Additionally, the consumable sunscreen isn't recommended by dermatologists yet, but as the Daily Mail points out, there are, of course, glowing testimonials on the website praising the product (none of which, curiously, describe how it actually tastes).
Take Lynn in Wisconsin, for example: "I just wanted to let you know my boyfriend and I tried your harmonized SPF water on Sunday while lying around the pool at the Wynn. He got so flippin' tan, no burn and no sunscreen :-) I don't really lay in the sun, more of a shade girl, but the little I was in the sun I also had no burn and a little color. The stuff is amazing!!"