B arrio Logan is one of the most dynamic Mexican-American neighborhoods in San Diego, an area flourishing with quirky cafes, art galleries, award-winning taco shops, and colorful outdoor murals celebrating Chicano heritage. It's also home to a distinct subculture of men and women who are putting their own cultural spin on throwback 1950s-era rock styles. These are Chicano rockabillies.
You may notice the outrageously cool clothes. Rockabilly women favor vintage pinup outfits, but with an edgy touch inspired by chola style. The men channel the energy of midcentury greasers with a dash of pachuco flare.
"The style is very vintage, very classic, but it has a new edge to it," says Missie Page, a Chicano rockabilly icon in her own right. "The guys in rockabilly, it's called 'cool cats.' The girls are 'dolls' because they dolled themselves up."