Have sex to save Denmark AND win a free vacation

girl hanging do not disturb sign

Can sex save Denmark? Danish travel company Spies thinks so and has launched a kinda weird, and also incredibly weird, sexcation giveaway to prove it. Or, at least urge Danes to go away to get it on.

Playing off the country's declining birthrate (which is at a 27yr low) and aging population, Spies is encouraging customers to "Do it for Denmark" by giving away a free (future) vacation and three years worth of baby stuff (a stroller, diapers, etc.) to a Danish couple who can prove it got preggers while booked on one of their "ovulation discount" holiday packages. Even weirder, women can enter the last day of their, umm, periods on the company's website to help generate the most fertile timeframe for an amorous romp to somewhere that's not Copenhagen.

Less weird, but equally as funny, they've also put together inspiring, romantic brochures for city escapes, as well as useful pointers on how to get pregnant (or "How to Pregnant", as they translate into English) that includes gems like "avoid tight pants even if you think they look good", and "do not forget to have sex -- with no protection".

All of it, along with telling statistics about how Danes have 46% more sex (and conceive 10% of their kids) while on vacation can be enjoyed in this viral video ad.

Sophie-Claire Hoeller is Thrillist's über-efficient German associate travel editor, who's had frequent flyer status since her mother gave birth to her in a Lufthansa terminal. Follow her @Sohostyle