Current slogan: Come to Life
Colorado is that weird, yet popular kid in high school, who fit in with every clique but wasn't BFFs with anyone. They transferred into your school sophomore year, so, not knowing her background, you could read into whatever qualities you needed. Colorado can be the ideal for cowboys, pilots, ski hippies, rock climbers, professors, Christians, atheists, Zen practitioners, the idly rich. And anyone who wants to partake in legal edibles while watching sunsets 14,000ft up the side of a mountain.
Better slogan: Where People Walk for Fun
Current slogan: Still Revolutionary
That first revolution was a hit, sure, but what have you revolutionized lately? Night tennis? Glow-in-the-dark golf balls? Gin and tonics as a treatment for malaise instead of malaria? The season of "fall" as your big marketing push? Look, tell you what. Those designer sweatpants you're wearing aren't going to change the world, but I dare say that paying $200 for them might.
Better slogan: Divorce Is Expensive, but You Can Afford It