Within the beach's "No Braggies Zones" (the word "braggie" has become synonymous with "selfie" in France), no gratuitous bikini shots or hot dog legs are permitted at all -- conveniently culling irksome people both from the sand, and your Instagram feed.
As a spokesperson for the beach told The Daily Mail, "The Garoupe beaches are among the most glamorous and pristine in all of France and we want people to be able to enjoy our exclusive beach in the moment, not spending the majority of their time bragging to their friends and family back home". Can we get an "Amen"?
On high alert, the "holiday spam police" are monitoring the zones (which have been marked with designated signs), although what kind of punishment they can legally dole out is anybody's guess. The public is also being encouraged to help selfie-shame offending beachgoers caught in the act by posting pics of them online, hashtagged "#holidayspam".