German airline Lufthansa is on a quest to find Swedes silly enough to change their name for the chance to win a year in Berlin, all expenses paid. Sure, Berlin's such an awesome place that Thrillist writes from there on the regular. But what's the trade-off? A "Hello! My name is Klaus-Heidi" sticker; that's the hybrid, clichéd German name a Swedish citizen has to adopt, in exchange for a year of free rent in a trendy neighborhood, cash in their pocket, and a bike to explore the city. Guess what -- 42 folks have already made the swap on their driver's licenses just to PUT THEMSELVES IN THE RUNNING. The response's been so great, the airline's had to halt entries a full month ahead of schedule.
Great idea, or stupid marketing campaign? You tell us.