And now for the harsh truth: Canada, our big, maple-flavored neighbor to the north, took the number one spot with an overall score of 78.1. In fact, Canada's consistently gotten top honors since this annual study began, reclaiming its throne this year from Switzerland (2014's winner). Meanwhile, Northern Europe made a strong showing with Norway grabbed second place with 77.1 points, and Sweden holding its 2014 position in third with 76.6 points. The United States, by comparison, failed to even make the top 20.
As the Reputation Institute explains in its webinar analysis of the report, though, a nation's reputation tends to correspond less with its size or power than with the overall happiness of its citizens -- an idea that totally makes sense once you stop waving your flag and think about it.