The airline’s bonkers CEO Michael O’Leary told London's Financial Times the company “f****ed up,” and pinned its huge PR fail on “a miscommunication.” Um, yeah, buddy.
It’s unclear how the colossal error came about, but reports indicate things snowballed after a journalist asked a follow-up question of chief marketing officer, Kenny Jacobs -- who might have just ended his days in that role.
O’Leary, known for making bold media proclamation, supposedly didn’t realize the news would have “such legs." Actually, it's more like it had wings.
According to the Financial Times, O’Leary said no one at Ryanair retracted the statement on Tuesday because it was St. Paddy’s Day. Presumably, they were all too busy drinking Guinness. O’Leary was then traveling Wednesday and Thursday, and only got around to addressing the issue Thursday during a board meeting in Milan. But seeing how 2020 is still five years away, he probably figured he had enough time to nip this thing in the bud.