Travel

Bikini models will solve Siberia's tourism problem. Maybe.

It’s so cold in Siberia that even airplanes can freeze to the ground. But the Russian tundra is looking to heat up its icy image with a sexy photo campaign boasting buxom models clad in bikinis and fur hats. Because men love fur hats.

Though they're likely ICE COLD, the ladies look smokin’ hot as they play around with beach umbrellas and straddle bears (things get weird in Siberia) for I’m Siberian's promo photo shoot.

“The White Beaches of Siberia" photo series, which was shot at a lakeside location 43 miles from the city of Krasnoyarsk, aims to lure in visitors. Because how else do you lure visitors to one of the coldest places on the planet than with sexy Eskimo chicks?! This is Siberia, after all, where freak hailstorms have been known to happen on the beach. They kinda have to pull out all the stops.

The models had to sip hot tea between takes just to keep warm. But miraculously, none were injured in the making of this campaign.

For more pics from the sexy Siberian shoot, head over here

Chloe Pantazi is an editorial assistant on Thrillist's travel team, and doesn't understand why Uniqlo hasn't developed a heattech bikini. Follow her on Instagram and Twitter @ChloePantazi.