S XSW has flowered. What began as a small music festival has grown exponentially over the past 30-odd years into a full-blown panoply of the entertainment and tech trends you need to know about right now. But with its maturity comes an overwhelming sense: How the hell are you supposed to suss out which bands and films to see, which panels to attend, and where to eat and drink in between all of it without being inundated with the out-of-town crowds? Fear not: We've taken out the guesswork for you, dear reader. If all this isn't enough, there are plenty more places to eat and drink. Just please, don't blow your trip.